Portfolio
Telegraph / Ford Mondeo
Short Film Challenge
The Challenge
Telegraph Media Group required a website built around changing the perception of the Ford Mondeo. The site needed to both inform users about the new Mondeo as well as function as a competition for the best UGC film. Avid film directors had to cut, splice and create a film on the subject of 'kinetic energy' (rather like the energy of the new Ford Mondeo... obviously) and showcase this in the website's video gallery. Then a cast of well-known film authorities and a cast of you, the public, got to vote for their favourite.
The Results
WAI designed this slick-looking site in Flash, as well as built a bespoke CMS and video upload tool. The website was extremely well received and won 3 industry awards.
+ ORIGINAL FILM CHALLENGE SITE
+ WINNERS FILM CHALLENGE SITE