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Nokia Music Almighty
Headset design competition
Overview
This was a white label job for an agency called Creative Tank that was working for Wieden & Kennedy on a Nokia digital campaign to promote the launch of its new line of headsets. They needed our technical expertise to bring their creative ideas to life for a UGC competition that asked particpants to design their own headsets.
We came up with a very slick 3D look using Adobe Flex and Papervision that had pop off the page results. We also had to come up with a multi-lingual template which worked so well that Nokia kept adding countries to the digital campaign. In the end it went out to 14 markets.
Results
The campaign was an enormous success with 7,000 entries and 20,000 Unique Users daily.
Find out which designs were chosen to be made into fully functioning outlandish headsets - view the competition winner
+ VIEW NOKIA HEADSET DESIGN SITE