Portfolio
Kinleigh, Folkard & Hayward
How do you re-invent yourself - digitally?
Focus on customer
engagement as a priority
KFH started life as a property management company back in 1977 and since then have grown to become a group of more than 50 offices across London. Living and working in the Capital means KFH have a huge amount of property knowledge and experience.
World Archipelago have been working with KFH for over 7 years and during that time have developed some of the most innovative digital property solutions on the market. We were the first agency to develop a property mapping solution, plotting properties on a bespoke London map which allowed users view properties on a map and scroll across vast areas of London - at the time a unique and very innovative solution.
Our latest website for KFH provides customers with a comprehensive range of property search options and a variety of innovative features including 'MyMaps', the ability to create bespoke search areas by pin pointing particular areas of the map. This customer focused approach provides the best means for achieving better customer engagement. We're adopting more of a dialogue approach to our digital developments for KFH, encouraging a two way exchange between client and customer to increase brand engagement and retention.
We are now developing a range of new solutions for KFH helping to increase quality leads, and align digital activity with their core proposition of ‘Completely London’.
Paul Masters, Marketing Director of Kinleigh Folkard & Hayward says, "We have been working with WAI since 2003 and most recently they designed and built the property search functionality within our new website. Since then, we have handed them all our maintenance and development work, including all technical aspects of SEO. The team at WAI have a clear understanding of our business needs and the property sector as a whole, which helps with the overall smooth running of the relationship."
+ Visit the Kinleigh, Folkard & Hayard website
Contact Russell Douglas, Divisional MD - Property, to find out more. russell.douglas@wai.co.uk or call 0207 471 8330.
- Digital brand strategy
- Improved usability
- Advanced property search
- Feed management
- SEO implementation