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Egmont / Mr Men
Mr Men & Comic Relief microsite
The Brief
The children's publisher Egmont UK wanted an online push through a microsite for the Mr Men brand, in support of Comic Relief’s Red nose day. The site was to be part of the campaign to promote a new Mr Men Book, the Mr Funny’s Red Nosy Day.
Result
We created a site that brings together the Mr Men illustrations from the original books and the newer TV show characters under one virtual roof.
The site features games, activities such as a colouring in tool and e-cards for children, while parents can get tips on reading with children and click to buy the books.
Children visiting the site are encouraged to download activity sheets which they can colour in online and then display in a gallery on the website.
A section has also been created support of Red Nose Day, with users able to buy a limited edition Mr Funny book for the event next month.
+ VIEW EGMONT 'MR MEN' SITE