Portfolio
Carter Jonas - The Property People
How do you harness the power of digital marketing?
Carter Jonas worked with WAI to re-evaluate their digital strategy
In the spring of 2008 World Archipelago were appointed with a clear brief to enhance the Carter Jonas digital brand, drive monetisation from digital channels and help ‘connect’ the various divisions.
Carter Jonas wanted to better reflect the diverse nature of it’s business but above all it was the desire to connect the various disciplines, improving cross-divisional opportunities, that stood out as a unique opportunity to differentiate Carter Jonas in the marketplace.
Our focus was to pursue innovation in a meaningful way while creating real value across the business. We did so by involving the business every step of the way and ensuring the very latest property search innovations and customer choices were prevalent throughout.
The new site has generated a bit of a buzz across the industry and we are delighted with the feedback we've received regarding the new property search functionality. In particular the map view, summary view and gallery view along with the 'coverflow' full details feature has positioned Carter Jonas an innovator in it's field.
Roger Wheaton, Business Development Director at Carter Jonas says, 'World Archipelago have helped steer our digital strategy over the last 12 months culminating in our brand new www.carterjonas.co.uk website. The site has created a bit of a stir in the industry and we continue to be impressed with World Archipelago's knowledge, innovative nature, and strategic approach to smart digital solutions - all of which will help us to deliver improved differentiation, a better experience for our clients and the measurability we require to achieve our performance targets."
Russell Douglas, Divisional MD - Property at World Archipelago says ‘Carter Jonas are an ambitious business with a strong desire to innovate. This emphasis on innovation is matched by our own and we have exploited our extensive property experience to deliver an exceptional solution for Carter Jonas. We're now working on enhancing the Carter Jonas digital brand and developing a range of new initiatives for 2009/10’.
Core deliverables
+ Digital brand strategy
+ Improved usability
+ Advanced property search
+ Feed management
+ Comprehensive 'Sitecore' CMS implementation
+ E-CRM
+ Visit the Carter Jonas website
Contact Russell Douglas, Divisional MD - Property, to find out more. russell.douglas@wai.co.uk or call 0207 471 8330.
- Site visits up 30%
- Page views up 9%
- Bounce rate down 11%
- Average time on site up 2%
- New visits up 2%