Portfolio
Atkinson McLeod
How do you establish cut through in an already busy market segment?
Differentiate through brand and functionality enhancements
Atkinson McLeod are a company that take a fresh and customer-focused approach to residential property - one that's transparent, built on trust, and puts the customer before the commission.
World Archipelago's solution for Atkinson McLeod encourages users to interact, engage, and develop a relationship with the business. We honed user journeys, converting visitors into applicants and, importantly, into buyers and tenants.
A full range of digital services were deployed to help Atkinson McLeod migrate from traditional marketing principles to an integrated model. We implemented a sophisticated property search solution complete with our unique 'map view' which allow users to view properties, schools, offices and train lines and navigate across Atkinson McLeod target areas. We also implemented one of the first 'local area' guides, providing comprehensive area information for would be customers.
Core deliverables
+ Digital development strategy
+ Creative development
+ Site and cms build
+ Property search development
+ eCRM
+ Visit the Atkinson McLeod website
Contact Russell Douglas, Divisional MD - Property, to find out more. russell.douglas@wai.co.uk or 0207 471 8330.
- 24% increase in visitors
- 33% increase in page views
- 10% decrease in bounce rates
- 13% increase in average time spent on site
- 7% increase in new visits